Competitive Landscape

· 51st & Harvard (Current Location): Surrounded by offices, schools, and mid-density housing, making it ideal for weekday lunch and early-dinner sales. The closure of the 41st St store reduced fixed costs while maintaining the customer base through online orders.

· 81st & Memorial (Planned 2026): Higher-income demographic with heavy commuter traffic and strong third-party delivery potential. Perfect for a smaller-footprint, high-efficiency model featuring pizza and a live-pasta station.

· Delivery Hot Zones: DoorDash and UberEATS data indicate consistent peak demand in South Tulsa, Bixby, and Broken Arrow suburbs — each within 10–15 minutes’ drive.

Since 2012, the fast-casual dining landscape has evolved rapidly — and Top That! Pizza has evolved with it. What began as a local Tulsa favorite for custom pizzas has grown into a concept perfectly aligned with modern dining trends: fresh, fast, and fully customizable meals that customers can trust.

From 2012–2020, the market saw the rise of build-your-own dining experiences across pizza, salads, and bowls — proving that customers crave control and creativityin what they eat. During 2021–2024, online ordering and delivery accelerated, creating new opportunities to reach guests beyond the dining room.

Looking toward 2028, the opportunity is bigger than ever. With a growing focus on:

· Personalized dining experiences

· Health-conscious and high-quality ingredients

· Speed and convenience powered by technology

· Expansion into subs, pasta, and take-home meal kits

Top That! Pizza is positioned to lead the next wave of fast-casual innovation — combining the best of local flavor with scalable efficiency.

The future belongs to brands that stay authentic while adapting — and that’s exactly where we thrive.